Have your company do the walking meditation
In my recent mindfulness class we were taught the walking meditation. This is where you walk painfully slow, noticing every sensation, every transfer of weight that is entailed in the simple act of walking. How many times do we really get to notice this in a day? For most I’ll bet not often, if ever.
What does mindfulness have to do with your company and marketing it better? Quite a lot, actually!
You see, for each step we take in our business we need to be taking it even more mindfully than we take in our lives. We need to be even more deliberate because there are so many consequences for each business decision we make.
So I invite you try out the walking meditation. Slow yourself down and get on a yoga mat.
I know that after I did this for the first time that I learned how much I always just wanted to get to the finish line. But there was no finish line. The goal was the moment. The goal was making that moment by moment decision.
In business we are confronted by moment by moment decisions.
That is why understanding where your company stands is so critical. We make better decisions when we walk deliberately, feeling each transfer of weight so that we can react to any imbalance instantaneously.
Taking a company inventory can be a useful tool towards achieving understanding to help us make these decisions with confidence.
One popular method is a SWOT analysis, which stands for SWOT, Strengths-Weaknesses-Opportunities-Threats. This technique paints a rounded picture of where your company stands. It gives you insight into whether there is any kind of imbalance in your company and where are the areas to work on and where are the areas with opportunity to grow.
With understanding we can walk deliberately, make strong decisions and market ourselves decisively.
Only by understanding our foundations, our literal foundations, can we proceed to market our products and services.